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Digital Advertising: The Basics

Digital advertising is a dynamic and fascinating world that often leaves newcomers questioning its essence: What exactly is digital advertising? If you weren’t as visionary as Steve Jobs, who recognized its significance in building a company back in 1984 with Apple’s memorable commercial, consider this your official invitation to the club.

Let’s face it, most of us didn’t catch on as quickly as Jobs did. However, we can all draw an invaluable lesson from him. Digital advertising has the potential to propel a business to great success, just like Apple, which achieved a staggering $1 trillion valuation in 2018, while also cultivating an army of devoted customers.

What Is Digital Advertising?

Digital advertising refers to the strategic promotion of products or services online. This promotion takes place on various platforms like social media, search engines, websites, and even through email. In simple terms, digital advertising involves promoting your offerings to internet users.

Let’s emphasize the importance of digital advertising in today’s marketing industry. In 2018, Facebook generated a staggering $55 billion in advertising revenue. This means that marketers spent a significant amount to advertise their products on Facebook’s platforms.

Clearly, digital advertising is a significant aspect of modern marketing. It’s also commonly known as “online advertising” or “paid media.” These terms essentially imply that you are promoting your products online with the goal of initiating conversions, such as users signing up for your email list or making purchases.

How Digital Marketing Works

Curious about how digital advertising works? Back in 1984, things were relatively simple when Apple released their iconic ad. Although they had to wait until 2000 to launch Google ads, they faced minimal competition in capturing online customers at the time.

Fast forward to today, it’s a whole different ballgame. In 2020, customers have a plethora of options when it comes to choosing where to purchase their desired products. This increased competition has made online advertising more intricate than ever before.

But fret not! At CDKWeb, we provide informative blog posts and comprehensive articles to keep you updated on the latest trends and strategies in paid media. While it may seem overwhelming initially, it all starts to make sense as you go deeper into the subject.

Successful digital advertising entails having a well-planned traffic campaign that revolves around understanding your customers.

To develop a successful online advertising strategy, it’s crucial to create ads that resonate with your audience. These ads should catch their attention, making them pause and think, “Yes, that’s exactly what I’ve been looking for.” Such ads have the power to drive conversions, which means getting users to sign up for your email list or encouraging people to purchase your product.

However, digital advertising today requires more effort than it did in the past. A key element of this strategy involves establishing relationships with your audience by providing free value and demonstrating that your business is the one they should choose. Additionally, conducting regular audits on your ads is essential to identify areas for improvement and boost your conversion rates.

Undoubtedly, you’ve likely spent a significant portion of your day exploring various digital advertising methods (we’ll explain how in the next section). Now, let’s take a look at some examples!

Bottom Line

Unless this article happens to be the first piece of online content you’ve encountered today, chances are you’ve come across numerous digital advertisements without even realizing it. This is because businesses, agencies, and marketers have all embraced the power of digital advertising, following in the footsteps of Apple over three decades ago.

The digital advertising market is undeniably massive. Businesses worldwide have recognized that by leveraging the targeting capabilities of digital advertising, they can attract more customers and significantly grow their business. This is a significant development with far-reaching implications.

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